STORYHIVE Top Award Winner GOLDEN EARS releases new music video "Can't Last".
Written by TELUS on Monday May 2, 2016
It’s been a few months since the band Golden Ears, along with filmmakers Thoughtbox Visuals, were on stage at the Vancouver Playhouse accepting their win for a STORYHIVE Top Award in the 2015 Music Video Edition.
Their song and video, “Falling for the Evening” was a crowd favourite, finding new audiences through STORYHIVE’s unique online voting platform. From the 15 music videos produced in BC through STORYHIVE, the team earned the top spot with additional support from TELUS consisting of two grants: $20,000 to make an additional music video, and $10,000 to make a documentary featuring the band.
They are now releasing the fruits of those labours with the launch of the music video to the newly released song, “Can’t Last.” STORYHIVE sat down with Golden Ears to catch up and hear what’s gone on with producing their new music video, and why they tripped up to Iceland to shoot it.
SH: How did you come up with the storyline or concept for Can’t Last?
GE: When listening to the song, the visual of a stranded astronaut kept coming to mind. We ran with the idea and molded the story to fit the song.
SH: Why Iceland?
GE: Believe it or not, before STORYHIVE we shot this music video here in B.C., however, locations around B.C. didn't give us the aesthetic that we were going for. We were wanting the setting to feel like a desolate foreign planet, Iceland was the perfect candidate.
SH: What is one of the hardest parts of making a music video?
GE: The hardest part of making a music video is managing the unknowns. For example, you might picture your music video being shot on a perfectly sunny day. The day arrives and it’s snowing and foggy. Planning for every scenario in any given situation is essential, but also, you need to be flexible for when unexpected unknowns arise, able to adapt to the unexpected.
SH: What advice would you give others that are thinking about making a music video?
GE: It all comes down to execution. You can have the best music video idea, but a good idea without proper execution leads to mediocre results. So I would suggest:
Surround yourself with people that can do things that you can't.
Adjust the plan according to your team’s strengths.
SH: What’s next?
GE: We are currently working on our debut album that will be released later this year. Thoughtbox Visuals will continue to produce video in the Vancouver area.
The team will be delivering their documentary to STORYHIVE in May. You’ll be able to watch both the doc and the music video “Can’t Last” on TELUS Optik TV On Demand (Channel 707) and online on the Optik Local YouTube channel.